How Toyota Turned Dealers into Digital Storytellers

Rebecca Steele, Director of Emerging Technology Policy at Toyota North America, oversees digital advocacy for the automaker. In today’s episode she discusses how she was able to help Toyota pivot to an all-digital advocacy force in 2020 and how she plans to maintain that momentum into 2021.

Podcast: Play in new window | Download (Duration: 16:43 — 30.6MB)